Today’s society is so quick to give out their personal information and to agree to terms that they have not read through. You can access almost anything through the internet such as banking information, credit score information and standard entertainment. There are many ways that your personal information is at risk and is being surveilled by outside sources. Companies such as Google, use your information to target ads towards you. Advertisers pay Google to get their ads featured.
In Mark Andrejevic’s article The Work of Being Watched: Interactive Media and the Exploitation of Self-Disclosure, Andrejevic discusses the importance of privacy rights as he critiques surveillance. According to Andrejevic, “More information than ever before is being privatized as it is collected and aggregated so that it can be resold as a commodity or incorporated into the development of customized commodities” (Andrejevic, 2002). Your private information that you are providing to companies is being sold to companies so that they can target you with ads. Companies such as Google are using your information to make the ads targeted towards you relevant.
In Siva Vaidhyanathan’s article, The Googlization of Everything (And Why We Should Worry), Vaidhyanathan discusses how Google came to be. According to Vaidhyanthan, “Google dominates the World Wide Web. There was never an election to determine the Web’s rulers. No state appointed Google its proxy, its proconsul, or its viceroy. Google just stepped into the void when no other authority was willing or able to make the Web stable, usable, and trustworthy. This was a quite necessary step at the time” (Vaidhyanathan, 2011). While Google does not sell your information, they target ads based on information that was provided. According to Vaidhyanthan, “Whenever we write blog entries, post reviews of products, upload photos, or make short videos for viewing by anyone who is using the Web, Google finds them. And it copies whatever it finds. All search engines must make a “cache” copy of material they find so that their computers can conduct a search. Then, when others search for content relating to their search queries, Google places revenue-generating advertisements on the margins of the search results through its Ad Words auction program, described above” (Vaidhyanathan, 2011). Whatever you search on Google, is now saved to Google so that they know what you are interested in. People exchange their privacy/personal information for access to content they wouldn’t be granted access to normally. Google invests billions into developing techniques to target you.
These articles compliment each other. Andrejevic’s article discusses privacy on the internet. The internet would not be much without Google. Google has managed to monopolize the internet. Both articles warn about how the information that you provide is collected and used. The two readings have helped inform my progress toward meeting the learning objectives for this course. They have given me an insight into how data can be used and sold by companies. It has made me more aware of the information that I provide online and what terms I am agreeing to.
References
Andrejevic, M. (2002, June 22). Work of Being Watched. Retrieved December 03, 2017, from https://drive.google.com/file/d/0BzlNbYYWRMSHZi1GQTk0aWRHSTQ/vie w
Vaidhyanathan, S. (2011). Googlization of Everything (And Why You Should Worry). Retrieved December 03, 2017, from https://drive.google.com/file/d/0BzlNbYYWRMSHcE1VRHFJTldWZWM/vie w